Asset Management and Service Growth | Assets UNSCRIPTED Ep 2

What if the same digital capabilities that give you confidence to take on risk could also build stronger trust with your customers?

In this episode of Assets UNSCRIPTED, Berend Boom sits down with Rui Melo Ferreira, Corporate Maintenance & Asset Manager at MAKEEN Energy, to explore how digitalization is reshaping asset management, service delivery, and business models in the energy sector.

From moving away from fragmented systems to building a more unified digital foundation, this conversation offers practical insight into how data, transparency, and better workflows can help organizations move from reacting to problems to predicting and preventing them.

Drawing from his experience leading digitalization efforts across maintenance and service operations, Rui shares how MAKEEN Energy is turning sophisticated asset management into service growth potential.

What Is Asset Management and Service Growth?

At its core, asset management and service growth is about using better visibility, better data, and better decision-making to create more value for both the provider and the customer.

Rather than treating maintenance as a reactive function, it shifts the focus toward long-term asset performance, stronger service relationships, and business models built around outcomes.

This conversation highlights how asset management and service growth allows organizations to move beyond break-fix service and focus on reliability, transparency, and measurable customer value. When companies adopt this mindset, they create a stronger foundation for servitization and long-term performance.

About the Guest: Rui Melo Ferreira

Rui Melo Ferreira is the Corporate Maintenance & Asset Manager at MAKEEN Energy Gas Solutions in Portugal.

His work focuses on asset performance, field service digitalization, and improving maintenance processes across global service operations. Rui works closely with service managers around the world to help improve the performance of customer assets, strengthen team effectiveness, and increase operational efficiency through better use of data, digital tools, and workflows.

Today, Rui is helping drive MAKEEN Energy’s digital transformation journey, supporting the company’s shift toward more advanced service models, stronger customer partnerships, and a more connected approach to maintenance and asset performance.

Why Asset Management and Service Growth Matters for Asset Leaders

For asset leaders, it is easy to focus on immediate operational demands—uptime, reliability, costs, compliance, and customer expectations.

But one of the most important takeaways from this episode is that digitalization is not just about efficiency. It is about creating the visibility and confidence needed to support new service models and long-term customer value.

Without asset management and service growth, organizations can struggle to move beyond reactive maintenance, fragmented processes, and limited transparency. This often makes it harder to scale service offerings, build trust with customers, and create the operational maturity needed for performance-based models.

When leaders strengthen this foundation, they:

• Build more transparent and trusted customer relationships
• Improve long-term asset performance
• Create better conditions for servitization
• Equip frontline teams with tools that make work easier and more effective
• Support more scalable, data-driven service delivery

What You’ll Learn in This Episode

In this conversation, Berend, Sarah, and Rui explore several key themes that matter deeply to leaders in assets, maintenance, operations, and service, including:

• How to move from fragmented tools to a more unified digital platform
• Why creating a “picture of the moment” helps customers understand asset condition and future needs
• How data supports the shift from reactive maintenance to predictive and preventive action
• Why digitalization becomes essential in asset performance management and performance-based contracts
• How transparency helps build trust and strengthen customer relationships
• Why showing the real-time impact of service visits helps convert one-time work into longer-term partnerships
• How digital tools improve the frontline employee experience by reducing manual work
• Why modernizing field roles is important for attracting and retaining talent
• What leaders should remember about listening to their people during change

How to Begin Strengthening Asset Management and Service Growth

One of the most practical aspects of this episode is the emphasis on building a stronger digital and operational foundation step by step.

Rui shares several principles that matter most:

• Unify systems where possible to reduce fragmentation
• Use data to understand asset condition, performance trends, and future risk
• Create transparency that helps customers see the value of the work being done
• Reduce manual tasks so frontline teams can focus on higher-value work
• Listen to employees throughout the change journey and use their feedback to improve adoption

Ultimately, asset management and service growth is an ongoing journey—not a one-time shift. Organizations that commit to this path can improve reliability, build trust, support servitization, and create stronger long-term outcomes for both customers and teams.

Watch the Episode

Watch the full conversation with Rui Melo Ferreira below.

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